About us

We exist so your store replies before the customer looks elsewhere

Tablia started by looking at the people who build: hours spent requesting, chasing and comparing quotes are hours that never go into the project or the quality of the work — a job that could take seconds.

But to speed up the builder, we first had to fix the counter. That is when the store became the centre of everything we do.

Store owner with a tablet, following the entire process
Worried salesperson with a pile of quote papers on the desk

What holds the store back

Manual quoting consumes the entire store

This is what we saw in research and in several test cycles alongside store owners, salespeople and managers. The product we have today was born from those conversations — and targets exactly these pain points.

Volume the team can't handle

A mid-sized store receives over 250 quote requests per day and depends on several salespeople just to keep up with the queue.

"Cold" quotes eat the day

Each salesperson handles about 8 to 15 quotes per day, depending on the number of items in the list, and many are just price checks.

Item by item, by hand

A single quote can have over 100 items entered one by one into the system — and a typo becomes a complaint later.

Manager flying blind

Without a record of what was requested and what was answered, there are no performance indicators and no reliable inventory management.

The weight of "cold" quotes

Most quotes are just price checks — and that is where the salesperson loses the day

Many people request a quote just to find out how much the job will cost, with no immediate intention to buy. These are "cold" quotes: legitimate, but they do not need a salesperson building them item by item. Answered automatically, they give the team back the time that matters — selling.

+250/day
quote requests arriving at a mid-sized store
8–15/day
quotes per salesperson, depending on the number of items in the list — many are just price checks
+100 items
a single quote can have over 100 items, entered one by one into the system
30 min to 4 days
how long the customer may wait for the reply — depending on the number of items in the list
Cold quotes answered by the system, hot sales handled by people.
Tablia takes over the repetitive price checks and the salesperson stays with whoever is ready to close.

The cost of the current process

Manual quoting is expensive and never shows up in any report

The expense is buried in payroll: the salesperson who should be selling spends the day quoting.

+R$ 1 bn/mo
spent on salespeople dedicated to answering quote requests at small and mid-sized stores across Brazil
+119 M h/mo
of human labour on a task the system delivers in seconds

And the real cost is higher: this does not include sales lost to slow replies, nor inventory bought without knowing what the customer was looking for.

Why this costs sales

The customer stops buying from the store that does not deliver the quote fast

Every hour with the job on hold is money wasted. When the reply is slow, the purchase has already happened somewhere else — and the store loses the order without ever knowing it was competing.

"Is my quote ready yet?"
The customer pushes, the salesperson drops what they were doing, and nobody wins.
A slow reply is a lost reply
They compare the stores that replied first and close with whoever got there first.
The loss is invisible
Without a history of what was requested, the sale that never happened never shows up in any report.
Happy customer on the job site, phone in hand, quote already received

What we do for your store

Quotes in seconds and real-time control over the entire sales process

The store replies instantly and the manager sees what was requested, what was delivered, which products the market is asking for and where the sale stalls.

Quotes in seconds

The customer's list becomes a quote with real prices and stock, branded with the store's identity, without anyone typing item by item.

Cold quotes on autopilot

Price checks are answered automatically, and the salesperson is free for the customers who are ready to buy.

Real-time control

Quotes requested, answered and closed, response time and most-requested products — as it happens.

Inventory management

An organised catalogue with recognisable descriptions and visible duplicates: a good foundation for selling, not just stock-taking.

Stock under control

Items requested but not found, high-turnover goods and merchandise sitting for over 90 days become a purchase list with suggested quantities.

New leads

The history shows who asked and what they looked for without finding it: ready-made material for follow-ups and targeted offers.

The company

Built for Brazil

We are a Brazilian company, based in Belo Horizonte, Minas Gerais, building for the country's building material retail. This is not a product translated from abroad: it was designed with local stores, for the way quoting works here — on WhatsApp, from a photo of a handwritten list, from the architect's PDF.

Let's talk!

We have the perfect solution for your store — and it starts with a 30-minute conversation about how your counter handles things today.

(31) 99014-3800 · Mon–Fri, 8 AM – 6 PM (BRT)